CITGO: LET’S GO TOGETHER.

This post-pandemic, playful and inspirational campaign inspired people to get out, to experience all of life’s big and little moments, and to encourage people to say, “Let’s go together.” From postcards, stickers, digital display, social, billboards and in-store materials. We were able to create a heartfelt campaign that would go on to win 2023 Communications Arts Illustration Annual and ADC: 2 shortlists.

Role: Creative Concept / Art Director / Designer
Copywriters: Jared Owenby
ECD: Jonatan Maldonado (Art) Aron Cleary (Copy)
CCO/CD: Dave Damman
Production Company: Scholar
Illustration: Hana Eunjin Yean (Scholar)
Music: Papamusic