THE BLACK ABBEY BREWING COMPANY
PRINT CAMPAIGN:

Working collaboratively with Black Abbey Brewing Company, we concluded that it would truly behoove us to design a poster series that would effectively continue to amplify the brand's distinct voice and attitude. This campaign was conceived not only out of a spirit of defiance but also with the goal of captivating and converting even the most indecisive beer drinker into a loyal follower of the brand.

Role: Creative Concept / Art Director / Designer
Copywriters: Jared Owenby
CCO/CD: Dave Damman