PGA x SERVPRO MULLIGAN CAMPAIGN:

SERVPRO, the leader in property cleanup and restoration, is known for the ability to make any disaster "Like it never even happened." They're also a proud sponsor of the PGA and LPGA. And since the unofficial golf term for a do-over is known as "taking a Mulligan", SERVPRO decided to help golfers make their bad shots "Like it never even happened" by sponsoring the concept of a Mulligan and creating a unique "Mulligan ball" that would be sold at PRO shops to raise money for charity.

We created a pre-roll parody video introducing the Mulligan ball itself, as well as two broadcast spots designed to stand out among the ads that typically run during a golf tournament broadcast.

Role: Creative Concept / Creative Lead / Art Director
Senior Creative Lead/Art Director: Aaron Branch
Art Director: Maddie Goosen
Senior Copywriter: Frank Bertino / Jay Brockmeier
CCO/CD: Dave Damman
Director: MAMA (Mark Potoka & Matt Starr Spicer)
Production Company: WW7 (World War Seven)